Rosie the Riveter was an allegorical cultural icon of World
War II, representing the women who worked in factories and shipyards during World
War II, many of whom produced munitions and
war supplies. These women sometimes took entirely new jobs replacing the male workers who joined the military.
Rosie the Riveter subsequently became both a
feminist icon and the symbol of the emerging economic role played by women in the
United States. The most famous poster was "
We Can Do It!" Created for Westinghouse in 1942 by J. Howard Miller, whose model is Naomi Parker Fraley. This poster was stuck on the walls of the factory and those who went to work in the factories were called "Rosies".
Gender roles are socially constructed roles, behaviors, activities and attributes that a given
society considers appropriate for men and women.
Gender roles are usually centered on conceptions of masculinity and femininity.
Gender roles influence a wide range of
human behavior, often including the clothing a person chooses, the profession a person pursues, and the personal relationships a person enters. Various groups, most notably the
feminist movements, have led efforts to change aspects of prevailing
gender roles that they believe are oppressive or inaccurate.
Gender
empowerment is the
empowerment of people of any gender. While conventionally the aspect of it is mentioned for the
empowerment of women, the concept stresses the distinction between biological sex and gender as a role, also referring to other marginalized genders in a particular political or social context. It also points to approaches regarding other marginalized genders in a particular political or social context. This approach to
empowerment is partly informed by
feminism and employed legal
empowerment by building on international
human rights.
Empowerment is one of the main procedural concerns when addressing
human rights and development.
"
We Can Do It!" is an
American World
War II wartime poster produced by J. Howard Miller in 1943 for Westinghouse Electric as an inspirational image to boost female worker morale. The poster was rediscovered in the early 1980s and widely reproduced in many forms, often called "
We Can Do It!" but also called "
Rosie the Riveter" after the iconic figure of a strong female
war production worker. The "
We Can Do It!" image was used to promote
feminism and other political issues beginning in the 1980s. In subsequent years, the poster was re-appropriated to promote
feminism. Feminists saw in the image an embodiment of female
empowerment. The "We" was understood to mean "We Women", uniting all
… Read more women in a sisterhood fighting against gender inequality. Today, the image has become very widely known, far beyond its narrowly defined purpose during WWII.