?Eat the Rich? represents standing up to those in power and holding them accountable on behalf of the less fortunate. The phrase is attributed to philosopher Jean-Jacques Rousseau: "When the people shall have nothing more to eat, they will eat the rich". It is used in radical and anti-capitalist circles, gaining wider traction at the beginning of the 21st century in response to increasing income inequality. Today, "Eat the Rich" is now a rallying cry against an overly capitalistic economy that encourages the rich to become richer while the poor starve.