Rosie the Riveter was an allegorical cultural icon of World War II, representing the women who worked in factories and shipyards during World War II, many of whom produced munitions and war supplies. These women sometimes took entirely new jobs replacing the male workers who joined the military. Rosie the Riveter subsequently became both a feminist icon and the symbol of the emerging economic role played by women in the United States. The most famous poster was "We Can Do It!" Created for Westinghouse in 1942 by J. Howard Miller, whose model is Naomi Parker Fraley. This poster was stuck on the walls of the factory and those who went to work in the factories were called "Rosies".
"We Can Do It!" is an American World War II wartime poster produced by J. Howard Miller in 1943 for Westinghouse Electric as an inspirational image to boost female worker morale. The poster was rediscovered in the early 1980s and widely reproduced in many forms, often called "We Can Do It!" but also called "Rosie the Riveter" after the iconic figure of a strong female war production worker. The "We Can Do It!" image was used to promote feminism and other political issues beginning in the 1980s. In subsequent years, the poster was re-appropriated to promote feminism. Feminists saw in the image an embodiment of female empowerment. The "We" was understood to mean "We Women", uniting a… Read more