and Carry On was a motivational poster produced by the British government
in 1939 in preparation for World War
II. The poster was intended to raise the morale of the British public, threatened with widely predicted mass air attacks on major cities. As the popularity of the poster in various media has grown, innumerable parodies, imitations and co-optations have also appeared, making it a notable meme
. Messages range from the cute to the overtly political, typically with references to other aspects of popular culture.